Fit 2 Flaunt, established in 2020 and owned by Shelly Murdock, provides a comprehensive platform for pole fitness. Including a mobile app and online store where customers can purchase poles and other items. Since 2009, with her pole studios, she has created a sense of community, supporting each other, and improving their physical and mental well-being. In 2019, she decided to make pole fitness accessible to more women, regardless of their location or skills. In March 2020, when Covid shut down the world, she launched Fit 2 Flaunt.